Marketing, Sales and Business Development Manager

Reports to: Program Manager

Primary Purpose: Manages and directs marketing and sales efforts for all KASOTC business units. Specific responsibilities include business and market development; market research and planning; and strategic direction for promotion and advertising.

Essential Functions:

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales and marketing activities.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote products and services.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Prepares sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Performs other duties as required.

Required Education/Experience: Bachelors Degree in Sales, Marketing or Business required, MBA preferred, with a minimum of seven years related experience with progressive managerial responsibilities. Demonstrated ability to anticipate and solve practical problems or resolve issues. Progressive knowledge and practice of in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external customers. Fluency in a second language is highly desirable.